We’re not watching TV like we used to– especially since we got TiVo and Hulu. Advertisers are looking for other ways to make money, like targeting us on our laptops and iPhones. But so far, their attempts to make money online haven’t worked. Why?

I came across this tweet from @ChrisAbraham a few days ago: “New blog post: An epiphany about epiphanies”

I clicked on the link and watched the video from Epipheo on YouTube. I was amazed. It demonstrates why advertisers are having trouble reaching the same audience that so willingly sat in front of the glowing box, hanging on every word. It’s obvious we’ve changed. We expect more from advertisers. And if it doesn’t make something easier, faster, better, simpler, smarter, or stronger… well, we don’t care.

This is worth five minutes of your time. If you own a business, it’ll give you a better understanding of what people want. If you don’t, you’ll simply learn about why you like what you like.

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